About the Client
For the past three months, the Good Politics team has been working with UPG — a Ukrainian network of petrol and rest stations that combines a strong logistics infrastructure, high-quality fuel, chef-driven cuisine, and impeccable service.
The Request
The client approached us with the need to make their communications more consistent and aligned with a long-term brand development strategy.
Good Politics’ Solution:
- Developed a comprehensive communications strategy;
- Launched weekly media monitoring;
- Introduced weekly media planning based on analytics and trends;
- Built a rapid response system for brand mentions and market events;
- Over three months, we also organized and created:
- A series of in-depth interviews and expert commentary for leading business outlets and TV,
- A range of PR campaign materials.
What We Achieved in Numbers (in 3 months):
- +52% increase in media mentions;
- 4.4M+ total reach;
- 140+ hours of strategic PR support for UPG’s team;
- 12 media monitoring reports that informed our public presence tactics;
- 35+ media appearances.
This case study is characterised by a rapid transition from isolated mentions to holistic, systematic communication. Together with the UPG team, we have laid a solid foundation for a steady increase in brand awareness and a stronger brand voice – and we are sincerely grateful for the trust. There are many ambitious ideas ahead, so we keep moving forward together!
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