{"id":1186,"date":"2025-06-10T13:10:07","date_gmt":"2025-06-10T10:10:07","guid":{"rendered":"https:\/\/goodpolitics.com.ua\/?p=1186"},"modified":"2025-06-10T13:10:07","modified_gmt":"2025-06-10T10:10:07","slug":"upg-x-good-politics-yak-pidvyshhyty-vpiznavanist-cherez-strategichni-komunikacziyi","status":"publish","type":"post","link":"https:\/\/goodpolitics.com.ua\/en\/upg-x-good-politics-yak-pidvyshhyty-vpiznavanist-cherez-strategichni-komunikacziyi\/","title":{"rendered":"UPG x Good Politics: How to Boost Brand Awareness through Strategic Communications"},"content":{"rendered":"<p><b>About the Client<\/b><\/p>\n<p><span style=\"font-weight: 400;\">For the past three months, the Good Politics team has been working with UPG \u2014 a Ukrainian network of petrol and rest stations that combines a strong logistics infrastructure, high-quality fuel, chef-driven cuisine, and impeccable service.<\/span><\/p>\n<p><b>The Request<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The client approached us with the need to make their communications more consistent and aligned with a long-term brand development strategy.<\/span><\/p>\n<p><b>Good Politics\u2019 Solution:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Developed a comprehensive communications strategy;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Launched weekly media monitoring;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Introduced weekly media planning based on analytics and trends;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Built a rapid response system for brand mentions and market events;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Over three months, we also organized and created:<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A series of in-depth interviews and expert commentary for leading business outlets and TV,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A range of PR campaign materials.<\/span><\/li>\n<\/ul>\n<p><b>What We Achieved in Numbers (in 3 months):<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>+52% <\/b><span style=\"font-weight: 400;\">increase in media mentions;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>4.4M+ <\/b><span style=\"font-weight: 400;\">total reach;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>140+ <\/b><span style=\"font-weight: 400;\">hours of strategic PR support for UPG\u2019s team;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>12 media <\/b><span style=\"font-weight: 400;\">monitoring reports that informed our public presence tactics;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>35+ media <\/b><span style=\"font-weight: 400;\">appearances.<\/span><\/li>\n<\/ul>\n<p>This case study is characterised by a rapid transition from isolated mentions to holistic, systematic communication. Together with the UPG team, we have laid a solid foundation for a steady increase in brand awareness and a stronger brand voice &#8211; and we are sincerely grateful for the trust. There are many ambitious ideas ahead, so we keep moving forward together!<\/p>\n<p><b>Need a communications strategy for your business?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udce9 Book your first consultation with us via this <\/span><a href=\"https:\/\/calendar.google.com\/calendar\/appointments\/schedules\/AcZssZ2Ig0QprMRyhxFN2m8qf0GsKbVDZKsnBN3QcoRhPfjDlPqUhwc4aK2T9O7uyV618V4F9DLUSNuu\"><span style=\"font-weight: 400;\">link<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>About the Client For the past three months, the Good Politics team has been working with UPG \u2014 a Ukrainian network of petrol and rest stations that combines a strong logistics infrastructure, high-quality fuel, chef-driven cuisine, and impeccable service. The Request The client approached us with the need to make their communications more consistent and &#8230; <a title=\"UPG x Good Politics: How to Boost Brand Awareness through Strategic Communications\" class=\"read-more\" href=\"https:\/\/goodpolitics.com.ua\/en\/upg-x-good-politics-yak-pidvyshhyty-vpiznavanist-cherez-strategichni-komunikacziyi\/\" aria-label=\"More on UPG x Good Politics: How to Boost Brand Awareness through Strategic Communications\">Read more<\/a><\/p>\n","protected":false},"author":2,"featured_media":1187,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[28,22],"tags":[],"class_list":["post-1186","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","category-strategichni-komunikacziyi"],"acf":[],"_links":{"self":[{"href":"https:\/\/goodpolitics.com.ua\/en\/wp-json\/wp\/v2\/posts\/1186","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/goodpolitics.com.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/goodpolitics.com.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/goodpolitics.com.ua\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/goodpolitics.com.ua\/en\/wp-json\/wp\/v2\/comments?post=1186"}],"version-history":[{"count":1,"href":"https:\/\/goodpolitics.com.ua\/en\/wp-json\/wp\/v2\/posts\/1186\/revisions"}],"predecessor-version":[{"id":1188,"href":"https:\/\/goodpolitics.com.ua\/en\/wp-json\/wp\/v2\/posts\/1186\/revisions\/1188"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/goodpolitics.com.ua\/en\/wp-json\/wp\/v2\/media\/1187"}],"wp:attachment":[{"href":"https:\/\/goodpolitics.com.ua\/en\/wp-json\/wp\/v2\/media?parent=1186"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/goodpolitics.com.ua\/en\/wp-json\/wp\/v2\/categories?post=1186"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/goodpolitics.com.ua\/en\/wp-json\/wp\/v2\/tags?post=1186"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}