{"id":1096,"date":"2024-12-18T15:01:55","date_gmt":"2024-12-18T12:01:55","guid":{"rendered":"https:\/\/goodpolitics.com.ua\/?p=1096"},"modified":"2024-12-18T16:58:11","modified_gmt":"2024-12-18T13:58:11","slug":"pidsumky-roku-analiz-rynku-piaru-ta-komunikaczij-ukrayiny-v-2024-roczi","status":"publish","type":"post","link":"https:\/\/goodpolitics.com.ua\/en\/pidsumky-roku-analiz-rynku-piaru-ta-komunikaczij-ukrayiny-v-2024-roczi\/","title":{"rendered":"2024 in Review: Insights into Ukraine\u2019s PR and Communications Market"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The Good Politics team attended the presentation of the <\/span><a href=\"https:\/\/www.looqme.io\/materials\/sopr\"><i><span style=\"font-weight: 400;\">State of PR &amp; Comms<\/span><\/i><span style=\"font-weight: 400;\"> report by LOOQME<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><span style=\"font-weight: 400;\"> which sheds light on key trends shaping Ukraine\u2019s PR and communications industry in 2024.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This annual report, compiled by LOOQME, a Ukrainian media monitoring and analytics firm, surveys PR and communications professionals. Participants shared insights on various aspects of their work, including budgets, tools, KPIs, collaboration with journalists and agencies, and upcoming industry trends.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are the highlights we noted during the presentation:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>92% of respondents<\/b><span style=\"font-weight: 400;\"> were women.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Most communications professionals have an educational background in journalism.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Over <\/span><b>60% of respondents<\/b><span style=\"font-weight: 400;\"> indicated that agency revenues either grew or remained stable in 2024, highlighting the market\u2019s resilience even in challenging times.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The biggest challenge for professionals continues to be <\/span><b>managing multiple tasks simultaneously<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Clients prioritize agencies that deliver <\/span><b>comprehensive solutions<\/b><span style=\"font-weight: 400;\"> tailored to business needs, with flexibility and a client-focused approach.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Agencies predominantly allocate their budgets to <\/span><b>content creation<\/b><span style=\"font-weight: 400;\">, <\/span><b>event planning<\/b><span style=\"font-weight: 400;\">, and <\/span><b>media placements<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Measuring results remains a priority, with specialists tracking outcomes after each campaign, release, or activity. This reinforces the importance of monitoring performance.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Core skills for PR professionals include <\/span><b>strategic planning<\/b><span style=\"font-weight: 400;\">, <\/span><b>crisis management<\/b><span style=\"font-weight: 400;\">, and <\/span><b>data analysis<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">For the Good Politics team, attending this event was a great opportunity to network with industry peers, explore the latest trends, and understand the challenges and opportunities the communications field faces in the year ahead.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These insights will help us better serve our clients by offering flexible, tailored solutions for their projects.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Looking for partners to bring your communication ideas to life? Contact us at hello@goodpolitics.com.ua or schedule a free consultation <\/span><a href=\"https:\/\/calendar.google.com\/calendar\/u\/0\/appointments\/schedules\/AcZssZ1Q9446r-D1Ch1KptAvZShwvVkFfKLYscYgDFb2fl_l3_CNd7QB6DQwAiiw9gWLdCP3b4qbiUZ0\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">. We\u2019d love to connect!<\/span><\/p>\n<p><em>Photo by <a href=\"https:\/\/unsplash.com\/@northfolk?utm_content=creditCopyText&amp;utm_medium=referral&amp;utm_source=unsplash\">NORTHFOLK<\/a> on <a href=\"https:\/\/unsplash.com\/photos\/white-organizer-V1iLcYGcgVc?utm_content=creditCopyText&amp;utm_medium=referral&amp;utm_source=unsplash\">Unsplash<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>The Good Politics team attended the presentation of the State of PR &amp; Comms report by LOOQME, which sheds light on key trends shaping Ukraine\u2019s PR and communications industry in 2024. This annual report, compiled by LOOQME, a Ukrainian media monitoring and analytics firm, surveys PR and communications professionals. Participants shared insights on various aspects &#8230; <a title=\"2024 in Review: Insights into Ukraine\u2019s PR and Communications Market\" class=\"read-more\" href=\"https:\/\/goodpolitics.com.ua\/en\/pidsumky-roku-analiz-rynku-piaru-ta-komunikaczij-ukrayiny-v-2024-roczi\/\" aria-label=\"More on 2024 in Review: Insights into Ukraine\u2019s PR and Communications Market\">Read more<\/a><\/p>\n","protected":false},"author":2,"featured_media":1099,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[23,22],"tags":[],"class_list":["post-1096","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr","category-strategichni-komunikacziyi"],"acf":[],"_links":{"self":[{"href":"https:\/\/goodpolitics.com.ua\/en\/wp-json\/wp\/v2\/posts\/1096","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/goodpolitics.com.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/goodpolitics.com.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/goodpolitics.com.ua\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/goodpolitics.com.ua\/en\/wp-json\/wp\/v2\/comments?post=1096"}],"version-history":[{"count":2,"href":"https:\/\/goodpolitics.com.ua\/en\/wp-json\/wp\/v2\/posts\/1096\/revisions"}],"predecessor-version":[{"id":1100,"href":"https:\/\/goodpolitics.com.ua\/en\/wp-json\/wp\/v2\/posts\/1096\/revisions\/1100"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/goodpolitics.com.ua\/en\/wp-json\/wp\/v2\/media\/1099"}],"wp:attachment":[{"href":"https:\/\/goodpolitics.com.ua\/en\/wp-json\/wp\/v2\/media?parent=1096"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/goodpolitics.com.ua\/en\/wp-json\/wp\/v2\/categories?post=1096"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/goodpolitics.com.ua\/en\/wp-json\/wp\/v2\/tags?post=1096"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}