For six months, the collaboration between Good Politics and Innoware focused on one clear goal: to deliver the key message that Ukrainian businesses can protect their operations by switching to secure alternatives to Russian software. This partnership became a strong example of how an effective media strategy can boost brand awareness and audience reach.
About the Client:
Since 2001, Innoware has been helping companies in Ukraine and globally to implement comprehensive enterprise management systems. As an official Microsoft partner and a responsible player in the market, Innoware supports Ukrainian businesses in transitioning from Russian software to secure, modern ERP, CRM, and HR solutions based on Microsoft Dynamics 365.
The Client’s Request:
To raise awareness among Ukrainian companies about the possibility of switching from Russian 1C, BAS, Bitrix24 and other similar software solutions to safe alternatives. Replacing Russian software helps reduce risks, ensure stability, and maintain long-term operational efficiency, especially in the challenging context of war.
Good Politics’ Solution:
We developed a detailed media plan with a multi-level approach, targeting key media outlets and audiences. Special attention was given to crafting clear, compelling messages that emphasized the risks of using Russian software and the advantages of switching to modern, secure systems.
As part of the campaign, the Good Politics team developed a series of materials for leading business publications, highlighting the benefits of secure software and offering practical examples of its use. We also arranged interviews with Innoware’s leadership to showcase their expertise and prepared thematic columns, simplifying complex technical terms to ensure they were accessible to the target audience.
Key Results:
- 20 publications in leading Ukrainian media
- 8 live TV broadcasts and 1 recording for a radio station
- 9 feature columns highlighting Innoware’s leadership in ERP solutions
- Featured in leading outlets such as Ekonomichna Pravda, Liga, Speka, Dev.ua, and The Page
- Total audience reach exceeded 450,000
“This collaboration marks an important step in enhancing the digital independence of Ukrainian businesses. Our team focused on creating a clear communication strategy to convey the core message about secure alternatives to Russian software. We aim not just to support businesses, but to contribute to their long-term growth in the face of current challenges,” said Anna Lakhykhina, co-founder of Good Politics.
If you’re also looking to strengthen your brand’s presence and effectively communicate with your target audience, our team is here to help. Contact us for a free introductory consultation — we’ll work with you to develop and execute a strategy tailored to your business goals and challenges.