The Good Politics team attended the presentation of the State of PR & Comms report by LOOQME, which sheds light on key trends shaping Ukraine’s PR and communications industry in 2024.
This annual report, compiled by LOOQME, a Ukrainian media monitoring and analytics firm, surveys PR and communications professionals. Participants shared insights on various aspects of their work, including budgets, tools, KPIs, collaboration with journalists and agencies, and upcoming industry trends.
Here are the highlights we noted during the presentation:
- 92% of respondents were women.
- Most communications professionals have an educational background in journalism.
- Over 60% of respondents indicated that agency revenues either grew or remained stable in 2024, highlighting the market’s resilience even in challenging times.
- The biggest challenge for professionals continues to be managing multiple tasks simultaneously.
- Clients prioritize agencies that deliver comprehensive solutions tailored to business needs, with flexibility and a client-focused approach.
- Agencies predominantly allocate their budgets to content creation, event planning, and media placements.
- Measuring results remains a priority, with specialists tracking outcomes after each campaign, release, or activity. This reinforces the importance of monitoring performance.
- Core skills for PR professionals include strategic planning, crisis management, and data analysis.
For the Good Politics team, attending this event was a great opportunity to network with industry peers, explore the latest trends, and understand the challenges and opportunities the communications field faces in the year ahead.
These insights will help us better serve our clients by offering flexible, tailored solutions for their projects.
Looking for partners to bring your communication ideas to life? Contact us at hello@goodpolitics.com.ua or schedule a free consultation here. We’d love to connect!